THE TANGERINE DREAM: an Ad Student’s View of Deutsch LA
By Priscilla Castro Four weeks ago, I was lucky enough to enter through the doors of Deutsch LA, and entered a very orange world of advertising that had enough energy and spirit to match its sunny and bright Los Angeles surroundings. I toured Deutsch LA [...]
Louder and Louder: How I Grew Along With My Client
One of my very first projects as an art director at Deutsch NY was to rebrand Live Out Loud, a non-profit organization based in NYC that connected lesbian, gay, bisexual and transgender youth with LGBT role models so they can see that there’s a place [...]
Making Sponsorship Ads, the Deutsch Way
If you’ve ever worked for an agency long enough, you’re likely to end up doing at least a few sponsorship ads for your company. And if you’ve ever glanced at a program at one of these events, you’ll probably find that most of them are [...]
Deutsch LA Copywriter Brings a Music Festival to Your Couch
The Coachella Music Festival can pull in some of best music acts in the business, but it’s also a festival—and that brings with it all of the standing, the sunstroke and, well, the outdoors. Deutsch LA’s Julie Matheny, along with freelance art director Ivan Cash [...]
The Best and Worst Super Bowl Ad Ever
Panels are boring. Total snooze fests. Admit it. But Deutsch NY’s Creative Week panel examining the worst, and best Super Bowl ad ever, Go Daddy’s “Perfect Match,” was anything but boring. The hour-long sparring match was moderated by Steve Jarmon, an assistant professor at St. [...]
Don’t Generalize My Generation…2.0
In February Madison’s Browne Foundation and Deutsch NY co-hosted a discussion titled: Don’t Generalize My Generation. It was a success, but also obvious that there was much more to say. So we brought the conversation to Creative Week 2013. Moderating the conversation was Deutsch NY [...]
Men of Deutsch Studio: Ten for Two
The Deutsch New York Print Studio is a hard-working crew. Their labor is a labor of love, of dedication to their craft and to precision. Two Deutschers from our Studio are celebrating 10 years this month. Donald Bow, Manager- Graphic Tech (May 15) and Tom [...]
See the Target Dollhouse Come to Life in This Time-lapsed Video
If you’ve ever wondered what it takes to put together a life-sized dollhouse, you’re in luck. The video below shows you just how the Target Dollhouse came to life in less than 54 hours, from the time everything was loaded into Grand Central Station to [...]
Twitter Talks About Target’s Life-Sized Dollhouse
To launch the new Threshold line of furniture and decor items, Target and Deutsch LA built a dream house in Grand Central Station that would make Barbie would be jealous—if only because the Target Dollhouse was life-size. On display May 6–7, the exhibit drew the attention [...]
Target Brings a Dollhouse to Life in Grand Central Station
Click on the image above to view a slideshow of the Dollhouse. Once upon a time, there was a dollhouse. It was beautiful and inspired everyone who peeked inside its windows. Then, one bright morning, it opened its doors and invited everyone inside… Grand Central [...]