How do you become OMMA’s creative agency of the year for 2011? By proving that “creative digital content isn’t solely the province of upstart digital-only shops.”
Both Deutsch NY and Deutsch LA have used an arsenal of digital technology to bring idea-driven creative story telling to the masses, even if it’s meant for TV. That includes projects as varied as Deutsch NY’s Green Lantern game and its fake web trailer for a “Football Cops” series with Peyton and Eli Manning.
Another example is the success of releasing Super Bowl spots on YouTube prior to their TV debut; a trend that was started by us in earnest with “The Force.” Deutsch LA Chief Creative Officer Mark Hunter notes, “We’re learning – or proving – that you can also use digital for non-digital ideas.” Learn more about how we did it.