Salma Hayek, award-winning actress and super mom, is hell bent on getting milk on the breakfast table at any cost in ”Midnight Run.”  Well, almost any cost—Salma does shop just short of milking a cow.

Deutsch NY launched the bilingual TV and print campaign for MilkPEP this year as part of The Breakfast Project initiative to make over America’s morning meal (or lack there of) to encourage families to have a more nutritious and delicious start with milk—which can have a powerful impact on the rest of their day.

“[Midnight Run] explains that an empty refrigerator at night should be a challenge to you,” says Greg DiNoto, Deutsch NY Chief Creative Officer. Read more about the campaign and “Midnight Run,” directed by Wally Pfister, in Adweek.

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