Archive | March, 2012

Beyond the Ads: Invention Advertising

Advertising has stopped being just about ads, and started being about invention—of experiences that get shared, of apps that get explored, about ideas that can change actions. That’s why we decided to get inventive with marketers at our first InventionFest at Deutsch. “Taking risks for [...]

Thumbs Up, Thumbs Down at SXSW

When thousands of social media geeks and brands head to South by Southwest Interactive and we are face to face with one another, the question I wanted to know is: Are they who we think they are? Did their marketing stunts work? And did anyone [...]

Milk Moves Beyond The Mustache

It’s not just for after-school snacks anymore. In a campaign for MilkPEP, this time of the chocolate variety, Deutsch set out to target a new and growing segment of consumers using after-exercise recovery drinks. The “my After” campaign features elite athletes who choose to drink chocolate milk [...]

A Word About Thanks

For Valentine’s Day this year, Deutschers in New York gathered in our Commons to seal and send hundreds of candy-filled valentines to each other and to US troops in Afghanistan.  It was a simple gesture, organized by HOOT, the Deutsch service group that organizes give-back [...]