The Pitch is billed as a reality show, a modern-day look behind the curtain of the Mad Men era. And while it’s true that a pitch is likely to give one a condensed, high-octane view of what agencies do, the first episode in this series [...]
For most of the 200,000 visitors to the Coachella Valley Music and Arts Festival, Coachella represents nothing but a giant music-filled party in the desert. For marketers, though, Coachella is an opportunity to reach a captive, affluent audience in an unexpected setting. The key for brands [...]
This year has been immense for women in media, comedy, politics, pop culture, business, sports, science – I could keep listing but let’s be honest about our attention spans. Basically wherever women are, they’re generally lauded for being awesome these days. So when Deutsch NY [...]
Everywhere I turn in the industry, I hear the same conversation: Traditional marketing is dying and the product itself is becoming the marketing, the advertising, the branding, all in one. And in the world of product development-as-brand, Nike is held up as the clear standard-bearer. [...]
I’ve always loved that the first post in a WordPress blog starts out, “Hello World!” Because what’s a blog but a way of saying, “Here I am”? So, world, here we are. The agency story gets told through the work, right? Well, yes—the human, inventive [...]
Our Volkswagen GIFaway let Kraftwerk fans upload animated GIFs of themselves to try to win tickets to the Kraftwerk MOMA retrospective, a promotion that tapped into Kraftwerk’s high-tech, lo-fi appeal. The GIFaway had almost 6,000 submissions, and we projected the best of them on a wall at Bowery [...]
For years, women have been portrayed by the deodorant industry as weak. A problem in need of fixing. From embarrassed bridesmaids to sheepish business women in silk blouses who hide their armpits, women have been made to feel that without a deodorant we are inadequate [...]
Well, for starters, we can brag a little bit. For the second year in a row, Deutsch NY was honored with the “Purveyor of the Year” award by client Outback Steakhouse at its annual conference, beating out several Outback agency partners, including Carat, MSL of [...]