I’ve always loved that the first post in a WordPress blog starts out, “Hello World!” Because what’s a blog but a way of saying, “Here I am”? So, world, here we are.

The agency story gets told through the work, right? Well, yes—the human, inventive ads we do for clients like Volkswagen, Microsoft, PNC, and PlayStation come directly from the Deutsch soul.

But for every big story that unfolds in those ads, there are hundreds of stories taking place in the halls of New York and LA, about the people, the culture, and the ideas that make Deutsch hum.

Our modest goal for this blog is to make it a place where those stories get told, in both images and words. You’ll see everything from ads with Salma Hayek, to events that bring out the inventor in us, to a closer look at the dogs of Deutsch. Those stories will evolve as Deutsch does, but we think they’ll always be worth reading.

2012-04-16