He only buys guitars to play them. Guitar Aficionado profiled Deutsch LA’s executive vice president, global account director Walter Smith about his guitar collection. Walt, as we call him, owns lots of guitars, but says he’s a questionable guitar collector. “It could be argued that I don’t [...]
What fun is a hula-hoop contest without a little encouragement? Last week Kevin Carroll, author and founder of Kevin Carroll Katalyst/LLC, came to Deutsch LA to introduce Anthem’s Bring Back Recess initiative to the rest of the agency that doesn’t work with Anthem. Bring Back [...]
I’ll (sheepishly) admit that I wasn’t familiar with Danny Clinch as a photographer until relatively recently, when my pal Lev Kuperman excitedly told me that Clinch was shooting a campaign for us here at Deutsch. My obvious next step was to download the iPad version [...]
People don’t always think of “cool” when they think of banks. But Deutsch brought the cool to PNC’s most enthusiastic customers with the Wallet Sessions: Exclusive concerts that explained our Virtual Wallet offering and rewarded customers for their loyalty. The Wallet Sessions were intended as [...]
What technologies should marketers be building their strategies upon? You can’t know unless you understand the startup landscape. Deutsch LA’s Invention Strategy team documented the birth of more than 100 new digital startups at South by Southwest 2012 in a new report, “Emerging Bets: At [...]
We like metal. A good thing, since Deutsch LA won six statues from the 2012 CLIO awards including one gold, two silver, and three bronze. Volkswagen brought home most of the honors, while PlayStation snagged two. Here are the winning entries: Gold Volkswagen, The Bark Side, Category: [...]
I have to be honest: Coachella left me a little flat. That’s why I loved that Nick Waterhouse and the Turn Keys, fresh off a blowout performance at SXSW, gave Deutsch LA a private show to teach us a little something about modern blues—and to [...]
Did you see The Avengers last weekend? So did everybody else. The superhero blockbuster broke the record for the largest opening box office, driven by a massive media engine (and even a little help from Deutsch). In the first official weekend of the 2012 summer [...]
He’s back, but not any brighter: Tad, the numero uno IT salesman from VMlimited. Last week marked the launch of our second wave of the deadpan campaign for Microsoft visualization, which shows its competitors still stuck in the past. Tad is our clueless IT salesman [...]
Editor’s note: We have a long history of making great music part of our ads. So every month senior producer and music supervisor Marisa Wasser will share her music picks with you, to help you get inspired. The best thing that could come from doing [...]