We like metal. A good thing, since Deutsch LA won six statues from the 2012 CLIO awards including one gold, two silver, and three bronze. Volkswagen brought home most of the honors, while PlayStation snagged two.
Here are the winning entries:
Volkswagen, The Bark Side, Category: Music-Adapted
Volkswagen, The Dog Strikes Back-Super Bowl Campaign, Category: Interactive Campaign
Volkswagen, Rocket Man, Category: Music-Licensed
Volkswagen, The Bark Side, Category: Sound Design
Sony PlayStation, Long Live Play, Category: Interactive Campaign
Sony PlayStation, Michael, Category: Television/Cinema
Volkswagen was also honored as the CLIO Awards 2012 Global Advertiser of the Year. “Volkswagen has a knack for grabbing our attention in unique and different ways while holding their brand to a very high standard,” said Karl Vontz, Director of the CLIO Awards. “They have an amazing ability to blend pop culture and brand messaging seamlessly into their work around the world.”
Volkswagen won a total of 15 CLIOS this year with global work submitted across a large variety of media. Nice job, everyone!