What technologies should marketers be building their strategies upon? You can’t know unless you understand the startup landscape. Deutsch LA’s Invention Strategy team documented the birth of more than 100 new digital startups at South by Southwest 2012 in a new report, “Emerging Bets: At the Intersection of Technology and Culture.”

Following SXSW, our team monitored each startup’s social mentions and press, along with cataloguing their feature set, user base, and underlying social technologies. The report identifies the key trends and opportunities that marketers should focus on in the year ahead. Some of those trends include:

• Ambient serendipity: apps that helps you find people you know—or want to know.
• The quantified self: data that helps consumers understand themselves better.
• Micro-networks: Focused social networks for a handful of people.

You can download the report or view it below.