In the future of advertising, creatives and technologists will have to learn to talk to each other, say this year’s judges of The One Club’s Next Awards, including Deutsch LA Chief Digital Officer Winston Binch.

In a video with his fellow judges, Winston says, “You can’t just have traditional thinkers on staff—you have to have a strong group of technologists, UX designers, strategists buried right there in the mix of it and working up front in the creative process.”

Watch more below.

2012-06-08