When you intern at an agency—when you intern anywhere—you don’t always to get to do the fun stuff. But our last big assignment for our Deutsch NY internship was fun stuff: a campaign to show why Deutsch is unique. About a month ago, the CEO [...]
Welcome to the very first installment of Trend Report, a monthly post where we share key consumer insight and trends to watch. While most marketers hone in on adults 18 – 54, planning for future demographic shifts is just as important as targeting current consumers. [...]
When we first previewed our new Target spot “Acceptance” internally, there wasn’t a dry eye in the room. We’re glad to see that the ad, which highlights Target’s support for K-12 education by showing real kids opening their college acceptance letters, had the same effect [...]
When Deutsch LA’s Sharon Mordecai answered the “no experience necessary” ad 10 years ago, she didn’t really know what she was getting into. What she got into was outrigger canoeing, a sport that had her racing through the ocean in a giant canoe. “I didn’t [...]
NBC Sports and Facebook will partner in an unprecedented way for this year’s Summer Olympics in London, but what does a social Olympics mean for the average viewer? The deal brings two things: 1. An amped up NBC Olympics page on Facebook will feature the [...]
“Sound and fury signifying nothing…” Perhaps Macbeth had just been watching a GoDaddy Super Bowl ad. But scratch beneath the surface and one quickly realizes that GoDaddy is no idiot’s tale. They’ve built an iconic brand by demanding attention and backing it up with incredible [...]
What can advertisers learn from a niche clothing company like BetaBrand that doesn’t even advertise? That no matter what you do, you need to make people want to talk about you first. Chris Lindland, founder of the quirky clothing company, first shared some of his [...]
Creative awards mean a lot to us in the advertising business, but how many of them can you brag about to your family? Here’s something even our moms think this is pretty cool: Out of the five spots nominated in the Outstanding Commercial category, Deutsch [...]
Buzzwords sweep through the advertising and marketing community like a virus, infecting every meeting you attend one week, then switching to a new, equally meaningless word the next. We’ll be tracking the latest and greatest in the world of dubious marketing jargon here at AdSpeak [...]
There are a lot of big holidays in July—Bastille Day in France, Pioneer Day in Utah—but at Deutsch NY we have our own holiday: July 23.Why? Because it’s the birthday of our beloved head of the PNC account, Barbara Chandler. How monumental a birthday is [...]