Archive | July, 2012

Trend Report: Tweens and Teens

Welcome to the very first installment of Trend Report, a monthly post where we share key consumer insight and trends to watch. While most marketers hone in on adults 18 – 54, planning for future demographic shifts is just as important as targeting current consumers. [...]

Rigged for Life

When Deutsch LA’s Sharon Mordecai answered the “no experience necessary” ad 10 years ago, she didn’t really know what she was getting into. What she got into was outrigger canoeing, a sport that had her racing through the ocean in a giant canoe. “I didn’t [...]

Hot For Technology: The GoDaddy Story

“Sound and fury signifying nothing…” Perhaps Macbeth had just been watching a GoDaddy Super Bowl ad.  But scratch beneath the surface and one quickly realizes that GoDaddy is no idiot’s tale.  They’ve built an iconic brand by demanding attention and backing it up with incredible [...]