Creative awards mean a lot to us in the advertising business, but how many of them can you brag about to your family? Here’s something even our moms think this is pretty cool: Out of the five spots nominated in the Outstanding Commercial category, Deutsch LA was nominated for not one, but two Emmys for VW The Bark Side and VW The Dog Strikes Back.
“It’s an award that my mom actually knows,” says Matt Ian, group creative director of Volkswagen, talking to ShootOnline about what makes being nominated for an Emmy so special. But really, he says, “the Emmy is about the entertainment value, what’s impacting popular culture, which is so important as we try to engage audiences. It’s great to see what others are saying about us, what’s getting noticed.”
The Super Bowl is a huge opportunity for brands to create unprecedented buzz. But that opportunity has expanded, Matt says.“What used to be a huge one-day media event is extending, growing and getting better. You can tell a story leading up to the Super Bowl and even after it.” At Deutsch, we took full advantage of that by releasing The Bark Side as a teaser to the Super Bowl spot, The Dog Strikes Back. Trending even faster than last year’s Super Bowl spot “The Force,” “The Bark Side” received 1.31MM views on YouTube, 20,000 likes, 1499 Tweets, and 559,936 impressions all within the first 24 hours of its release.
Weiden + Kennedy joins us as the only other agency nominated. With three consecutive Emmy wins under their belt, that ain’t bad company to keep. But with two great ads in the running, we think we have one heck of a chance of starting our own streak.