Well, we didn’t come in first at Think LA’s AdJam 2012, but as the MC said it best, Hellvetica lead singer Marina Korzon is “the hottest woman I’ve ever seen.” So that’s some consolation…at least for Marina. Last night at the annual battle of the [...]
Everyone is an expert on social media these days–or at least, they think they are. In Deutsch LA’s D School, we busted some myths about social media and the way it should be used by brands. Charlotte Myerberg, Inventionist, identified 3 social media myths. Let’s [...]
No matter your journey, at some point we each have thought, “If I knew then what I know now…” For many of us that thought no doubt concludes with greater wisdom, better perspective, and a stronger sense of self. Imagine if you could share that thought [...]
Who is Daniela Jimenez? She is one of the 90+ creatives who applied to the new York Time’s annual The Big Ad Gig (www.thebigadgig.com), which takes place on October 3rd. So why, of all those people, did I give her a gold star? It is [...]
Out in the real (virtual) world, memes spread like wildfire on the Internet. But at Deutsch LA, all we need is an intranet. When your job is to help drive Internet culture, it eventually becomes second nature. So last week when the agency took a [...]
Deutsch LA partner Kyle Acquistapace was once a lowly assistant media planner. (Hard to believe, I know.) As Kyle describes it, his first media plan and client presentation came before he felt ready. He was given the option to sink or swim and, clearly, he [...]
I live in the city I always wanted to live in, with the people I could not imagine living without. I work at the agency I had always hoped to, alongside a team that makes me feel like I am a Yankee. Perhaps more than [...]
Deutsch has gone to the dogs! With our dog-friendly building policies, canine Deutschers prance around the office, chasing balls, chewing their squeaky toys, and having a great time (we can tell by how fast they wag their tails). Who wouldn’t love to see these cute [...]
Recently, Google hosted their annual Think Finance conference, focused on a variety of relevant topics including the role online video plays in brand campaigns, and the offerings of more sophisticated attribution models that can help leverage data across platforms, thus making the most of your [...]
When we created our latest Real California Cheese commercials, we wanted a director with a deft comedic touch to bring them to life. Who better than Fred Savage, the actor from The Wonder Years and a director on Modern Family and It’s Always Sunny In [...]