Broadcast production is mostly the same no matter the spot, campaign, or client— and has remained that way for more than fifty years. Write a script, perform a director search, find a production company, shoot, record, edit, then traffic it out to TV and radio [...]
click the image above to view the whole experience Every company wants consumers to live its brand. Well, that’s what Deutsch LA and Volkswagen allowed 400 lucky Dave Matthews fans to do for three days when they offered the fans the ultimate camping experience during [...]
If you could change your client’s hold music, what would it be? What would be your superhero theme song? Which tune most accurately captures the swashbuckling euphoria of the Deutsch boat cruise? One may wonder how any of these topics even come up [...]
Last December, I helped build the Deutsch LA Like Sign – a physical product we created to coincide with the launch of our new website. Every time someone ‘likes’ us on Facebook, our sign lights up – narrowly blinding our Chief Digital Officer, Winston Binch. [...]
Little Deutschers invaded the New York office last week for their annual day of play, otherwise known as Columbus Day. Bounce House-jumping, face painting, t-shirt-making, song-singing, candy-eating… it was exhausting. And awesome. Here’s a sneak peek:
Deutsch NY and our team from Abraham Lincoln High School took home FIRST PLACE (!!!!) in the annual Advertising Futures ad competition, held last week during Advertising Week. The assignment? Create a print ad on behalf of the Ad Council and IAVA (Iraq and Afghanistan [...]
I’m so incredibly proud to announce that after more than a year’s worth of planning and testing, we at Deutsch LA have launched a completely new service model. We call it Inventioni.st and it’s going to revolutionize our industry and our clients’ businesses. Why this, [...]
With the rise of social media, many fear that email is a dying medium. But we’re likely to keep using it for a long time, because email does things that social media just can’t do well. “Email is not sexy, but it is absolutely very [...]
Click the image above to launch a gallery Stunning Images From the Volkswagen Beetle Launch What other product on the planet is as instantly recognized by its profile alone as the Beetle? The 2012 Beetle marked only the third significantly different profile of the world’s [...]
Credit card issuers seem to have no problem bombarding consumers with claims, percentages and confusing offers (usually all at once). In our latest ad for the PNC CashBuilder credit card, we focused on what the card actually offers: a big percentage back on nearly every [...]