Archive | December, 2012

5 Questions You Need to Ask About Mobile

Why should mobile matter to advertisers? Because it connects the physical and digital worlds and brings a campaign literally into the palm of your hand. “We must start thinking about mobile first and see how it connects with the other parts of a campaign,” said [...]

Deutsch NY goes Hollywood for the Holidays

Lights! Camera! Holidays! NY Deutschers celebrated the season with an over-the-top Hollywood holiday party on 12/12/12, complete with a red carpet, paparazzi, and gold statues. Joan Rivers herself even made a cameo. A big shout-out to our agency Operations team (and resident experts in merry-making) [...]

Holiday Greetings, From Deutsch (Employee)

You have to admit: something about the ubiquity of downloadable, click-to-send, Gene-Wilder-Meme ecards these days makes receiving an actual greeting card in the mail feel like accepting the Nobel Peace Prize. And in an effort to maximize that feeling for you and your loved ones [...]

The Tao of Val

There are many types of leaders.  Some lead with iron fists while others with silent calm. Some by direction and others by example.  Val DiFebo leads the New York office of Deutsch Inc. as if it was a religion more than an agency. Her leadership is [...]