The Power of Super Bowl XLVII

Did you know that the Super Bowl delivers more than 110 million viewers and that is one of the most-watched broadcasts on TV each year? That it fills nine of the top 10 television program slots in history and for the third year in a row, the network selling the Super Bowl sold out of inventory well in advance of the game?

As a media guy, I don’t want to bore you or scare you off with a bunch of numbers but I do want to share some priceless Super Bowl stats with you.

The first Super Bowl in 1967 sold commercials for an average of $42,000, $280,000 in today’s dollars. Today, they go for $3.8 million.

Average Super Bowl Ad Prices:

  • Between 1967- 1994: Under $1 million
  • 1995: Exceeded $1 million
  • 2000: $2 million+
  • 2013: $3.8 million

The Super Bowl is a social entertainment event that is broader than the game itself and the ads have become a part of that experience. People look forward to the commercials, tweet about them and vote for them. A single 30-second spot reaching an audience of this size can be the quickest way to build brand awareness, launch a new product or restage a brand.

So, we’ve got the game, the ads, social media, what else?  Oh—the parties! That leads to some other interesting stats:

  • The Super Bowl ranks among the biggest drinking nights, along with New Year’s Eve, St Patrick’s Day and Thanksgiving Eve (An estimated 49.3 million cases of beer sold for last year’s game).
  • 8 million pounds of guacamole and 14,500 tons of chips are consumed.
  • According to the National Chicken Council, you need to make sure you pick up some extra bleu cheese dressing to dip the 1.25 billion chicken wings fans will be eating on Super Bowl Sunday. That adds up to more than 100 million pounds of chicken wings.
  • Sale of antacids goes up nearly 20% the day after.
  • 7 million people estimated that they don’t show up for work on Monday after the game.
  • The toilet is flushed more times during halftime of the Super Bowl than any other time of the year.
  • Tickets to the first Super Bowl cost between $6 & $12.  Tickets now have face value between $600 & $1,200 (Rumor has it that 35% of the tickets are written off as a corporate expense).
  • The game is distributed in more than 200 countries and broadcast in more than 30 different languages.
  • The Super Bowl can bring as much as a $150 million to the host city!  That includes all the money spent by fans, sponsors, media and other visitors in the area. Cha-ching!

Enjoy your wings and guacamole, drink responsibly, and look out for Go Daddy, MilkPEP, Taco Bell and Volkswagen spots during the game.  Please remember not to call in sick on Monday, and be another statistic!