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The Last Family Portrait

  WATERisLIFE doesn’t do regular ads. They don’t cue the sad music and zoom in on the flies that land on the children. And they don’t get a B-list celebrity to repeat the same old message you’ve heard a million times over. They look for [...]

Meet the Benzacs

Deutsch NY (and Galderma Skincare Solutions) just launched a brand new acne product to teens! I know what you’re thinking… another one? It’s a busy category, and all the ads tend to look the same: with an ADD target boasting a 15-second attention span, and [...]

So you say it’s a man’s world?

Think of three women in your life. Heart disease and stroke will kill one of them. Think of three women you work with. Heart disease and stroke will kill one of them. Think of three female friends from college. You get the idea. 1 in [...]

It’s a Baja Blast Here!

My afternoons just got a bit more chilly. What a great surprise to come to work to find this goodness installed into our commons. As a token of appreciation to DeutschLA, Taco Bell sent us our very own Baja Blast machine. Huge thanks to the [...]

FEMA Combines Emotion And Urgency In New Campaign

Year after year, communities nationwide suffer from natural disasters. Emergencies appear, often unsuspectingly, and leave behind a trail of devastation, the worst part of which is the potential for being separated from your family. This is why the Federal Emergency Management Agency (FEMA), in collaboration [...]

Califarmia: The Real Story of California Dairy

The California Milk Advisory Board recently launched a contemporary new website that challenges the stereotype of “pitchfork” and “bucket” dairy farming. It takes an honest look at the people, places and food that make California the leading dairy producer in the United States. They challenged [...]

Responding to the Responsive Age

I was writing a blog post about the RWD trend and I wanted to hear some of the buzz firsthand. So I solicited some perspective from Jeremy Bernstein, EVP, Group Creative Director at Deutsch NY. As a creative director, how do you and your teams approach responsive web [...]