One of my very first projects as an art director at Deutsch NY was to rebrand Live Out Loud, a non-profit organization based in NYC that connected lesbian, gay, bisexual and transgender youth with LGBT role models so they can see that there’s a place [...]
If you’ve ever wondered what it takes to put together a life-sized dollhouse, you’re in luck. The video below shows you just how the Target Dollhouse came to life in less than 54 hours, from the time everything was loaded into Grand Central Station to [...]
Click on the image above to view a slideshow of the Dollhouse. Once upon a time, there was a dollhouse. It was beautiful and inspired everyone who peeked inside its windows. Then, one bright morning, it opened its doors and invited everyone inside… Grand Central [...]
Do you remember your first kiss? It was probably as awkward as it was memorable. That’s the feeling we tried to convey in our new Taco Bell commercial, “First Kiss.” The spot shows how Taco Bell’s Live Mas tagline works in small, believable ways, with [...]
It’s not easy to capture the dual nature of the Taco Bell slogan Live Mas. Deutsch LA creatives Gordy Sang and Brian Siedband decided to do it in song. “The tagline is half-English, half-Spanish and Taco Bell represents this kind of American version of Mexican [...]
When Deutsch LA set out to depict The Manliest Low-Calorie Soda in the History of Mankind or—as you may call it—Dr Pepper TEN, it went all the way back to a time when men were men, or at least wore non-ironic beards: the 1970s. “Mountain [...]
What would you do if you saw Justin Timberlake in person? If I did, there’d be some serious freaking out, with some embarrassing gushing and requests for an ‘NSYNC reunion. Luckily, the 20 superfans we surprised with a personal JT appearance in Target’s latest ad, [...]
They — are former classmates. Former roommates. Former BFFs. Now bitter rivals. HINES vs. HARRISON HOVER ROYALE 2013 The battle for hovercraft supremacy is on in this latest spot for Microsoft’s new email service, Outlook.com, and part of its larger campaign launch. Watch as [...]
Click above to see a slideshow of Target’s space at TED “How do you impress the world’s biggest thinkers?” That’s the challenge Deutsch LA experiential creative director Daniel Chu and his team had to overcome when they conceived and built a social space for Target [...]
What do The Matrix and the new VW Beetle site have in common? They both use bullet time to show a constructed reality that slows down time so the audience can see everything as clearly as possible! Just when you think you’ve seen it all [...]