By Priscilla Castro Four weeks ago, I was lucky enough to enter through the doors of Deutsch LA, and entered a very orange world of advertising that had enough energy and spirit to match its sunny and bright Los Angeles surroundings. I toured Deutsch LA [...]
The Coachella Music Festival can pull in some of best music acts in the business, but it’s also a festival—and that brings with it all of the standing, the sunstroke and, well, the outdoors. Deutsch LA’s Julie Matheny, along with freelance art director Ivan Cash [...]
If you’ve ever wondered what it takes to put together a life-sized dollhouse, you’re in luck. The video below shows you just how the Target Dollhouse came to life in less than 54 hours, from the time everything was loaded into Grand Central Station to [...]
To launch the new Threshold line of furniture and decor items, Target and Deutsch LA built a dream house in Grand Central Station that would make Barbie would be jealous—if only because the Target Dollhouse was life-size. On display May 6–7, the exhibit drew the attention [...]
Click on the image above to view a slideshow of the Dollhouse. Once upon a time, there was a dollhouse. It was beautiful and inspired everyone who peeked inside its windows. Then, one bright morning, it opened its doors and invited everyone inside… Grand Central [...]
Who says online ads aren’t engaging? Two weeks ago Volkswagen took advantage of their one-day homepage takeover on Yahoo.com to give users a chance to play a classic 8-bit game—but with a Volkswagen twist. Hybrid Hunter is a Jetta Hybrid driving game based on a [...]
Our internal product development team, the Inventionists, gives you this week’s latest innovations in brand experiments, start-ups, trends and apps. Brands Experimenting in New Spaces Fab.com wants to compete with Amazon by producing its own products—products you couldn’t find anywhere else. To accomplish that, they’re [...]
When Deutsch LA decided on a shoot date for the Volkswagen Super Bowl teaser, Sunny Side , they had little warning that it would be one of the coldest days in more than two decades in Los Angeles. Sunny Side? Yeah, right. With temperatures below freezing, [...]
Finance tends to be invisible in agencies, but it’s one of the most important departments at Deutsch. You could say Finance is the heart and our friends in Finance are the cardio specialists. Two NY Deutschers have helped that heart stay beating for a long [...]
Do you remember your first kiss? It was probably as awkward as it was memorable. That’s the feeling we tried to convey in our new Taco Bell commercial, “First Kiss.” The spot shows how Taco Bell’s Live Mas tagline works in small, believable ways, with [...]