When Deutsch LA set out to depict The Manliest Low-Calorie Soda in the History of Mankind or—as you may call it—Dr Pepper TEN, it went all the way back to a time when men were men, or at least wore non-ironic beards: the 1970s. “Mountain [...]
What would you do if you saw Justin Timberlake in person? If I did, there’d be some serious freaking out, with some embarrassing gushing and requests for an ‘NSYNC reunion. Luckily, the 20 superfans we surprised with a personal JT appearance in Target’s latest ad, [...]
click on the image above to start a slideshow We all have some personal memorabilia in our workspace- pictures, maybe an award or two- but nothing compares to the colorful workspace of Deutsch LA account executive Lisa Wong. It’s Hello Kitty Land, CA and Lisa [...]
What’s the modern-day equivalent of a power outage (besides an actual power outage)? No Internet. When the Internet goes down at the office, as it did recently at Deutsch LA, all hell breaks loose for a few minutes. People are confused, annoyed, perhaps wondering if [...]
We all say that we’ll take a new route to work—to drive along the ocean instead of the taking the freeway, to get coffee from a cuter shop that’s farther out of the way— but does it ever really happen? Well, with the new Volkswagen [...]
Our internal product development team, the “Inventionist”, delivers another weekly dose of the latest innovations in brand experiments, start-ups and apps. Brands Experimenting in New Spaces In the last few years, Red Bull has done so much for sports, music, dance and whatever “Flutag” is, [...]
Walk through the Deutsch LA lobby on a recent Thursday night and you’ve probably noticed some fresher-than-usual faces huddled together, energetic and excited. The 38 students—members of the UCLA Ad Team— were here attending a 5-week series of mentoring sessions with representatives from lesser-known departments [...]
As side projects go, the Arrested Development Documentary Project ranks high on the quirky cool scale. Deutsch LA editor Jeff Smith, the film’s director, and his partner, producer Neil Lieberman, have been working on their passion piece for the last five years and are almost [...]
Have you ever been working on a cool project and thought “You know what would make this cooler?” If your answer is “a game” then please, read on. This article is for you. If not, please read on anyway. This article is for you. Creating [...]
Our internal product development team, the “Inventionist”, delivers a weekly dose of the latest innovations in brand experiments, start-ups and apps. Brands Experimenting in New Spaces Shoe brands have used 3D printers in the past to create prototypes, but Nike is the first company to [...]