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Deutsch LA’s DLAtino Ditches Dubbing for Storytelling

There are typically two ways to produce multicultural advertising: Hire a boutique agency or translate and dub general market spots. Deutsch LA’s DLAtino prefers the third option: Use big agency resources to reach multicultural audiences. Until recently, multicultural marketing was an afterthought in marketers’ minds, [...]

Love and Cubicles: A Deutsch LA Valentine’s Day

He made his way through a crowd eagerly dipping treats into towering chocolate waterfalls and filling their glasses with brew and champagne. His white feather wings were glorious. His white headband and wristbands were well coordinated and sporty. His white adult diaper was…well…a vision burned [...]