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So you say it’s a man’s world?

Think of three women in your life. Heart disease and stroke will kill one of them. Think of three women you work with. Heart disease and stroke will kill one of them. Think of three female friends from college. You get the idea. 1 in [...]

Designing the ADC Young Guns Award

We had the incredible honor of designing the 2014 award cube for ADC Young Guns (YG12). The cube is 3.5’’ solid acrylic and was laser-etched on all sides at Deutsch, NY. The front side of each cube carries YG12 branding, and as the cube is [...]

Why ‘Creepy-Scary’ Doesn’t Sell

  As  Halloween approaches, we start to think of things that go bump in the night-time relief cold medicine ad. Let’s consider the often effective scary or scary-adjacent elements in advertisements. Like a behemoth lumbering across a landscape, each step large enough to destroy a [...]

Halloween: A Costume Never Forgotten

“Halloween is a $6.9 Billion Unstoppable American Cultural Juggernaut.” In October 2013, Bloomberg writer Susan Berfield utilized this phrase to headline a short piece on national spending on, and participation in, Halloween. Redundant? Yes. But true? Absolutely. This year, more than half of our nation [...]

Band Together to Banish Bullying

Every year, over 15 million teenagers are the victims of bullying and the rise of social media has only exacerbated the crisis. As the makers of one of the most popular acne-fighting medications on the market, Epiduo knows just how much of an issue bullying [...]

The GIFs of NYFW

Tumblr teamed up with MilkMade and invited some creators to cover this season’s NYFW. My good friend and Tumblr’s fashion evangelist, Valentine Uhovski, reached out to me a couple weeks ago asking if I was down to participate. It felt like one of those once-in-a-lifetime [...]

FEMA Combines Emotion And Urgency In New Campaign

Year after year, communities nationwide suffer from natural disasters. Emergencies appear, often unsuspectingly, and leave behind a trail of devastation, the worst part of which is the potential for being separated from your family. This is why the Federal Emergency Management Agency (FEMA), in collaboration [...]