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Why ‘Creepy-Scary’ Doesn’t Sell

  As  Halloween approaches, we start to think of things that go bump in the night-time relief cold medicine ad. Let’s consider the often effective scary or scary-adjacent elements in advertisements. Like a behemoth lumbering across a landscape, each step large enough to destroy a [...]

Halloween: A Costume Never Forgotten

“Halloween is a $6.9 Billion Unstoppable American Cultural Juggernaut.” In October 2013, Bloomberg writer Susan Berfield utilized this phrase to headline a short piece on national spending on, and participation in, Halloween. Redundant? Yes. But true? Absolutely. This year, more than half of our nation [...]

Deutsch LA Interns – Class of Fall 2014

The fall intern class of Deutsch LA – five in all – recently began its 12 week journey toward one day, hopefully, holding a coveted spot on the flip-flop wall of fame! Orientation began with the spirited Tyler West (Business Development Manager) providing a quick rundown of the agency, brief [...]

The GIFs of NYFW

Tumblr teamed up with MilkMade and invited some creators to cover this season’s NYFW. My good friend and Tumblr’s fashion evangelist, Valentine Uhovski, reached out to me a couple weeks ago asking if I was down to participate. It felt like one of those once-in-a-lifetime [...]

I LOVE THAI FOOD

And I hardly know anyone who doesn’t. Born in Thailand and growing up in a Thai household, I had homemade Thai food for almost every meal. I also loved Popeye’s chicken. So I know what to look for when I eat real Thai food. When [...]