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The Last Family Portrait

  WATERisLIFE doesn’t do regular ads. They don’t cue the sad music and zoom in on the flies that land on the children. And they don’t get a B-list celebrity to repeat the same old message you’ve heard a million times over. They look for [...]

Too Late: A Message For The Internet

If you take a look at your social media newsfeed, there’s a decent chance many people are paying nice tributes to someone who passed away. But in the case of bullied teens who’ve taken their own lives, what if some of this positivity came earlier? As [...]

So you say it’s a man’s world?

Think of three women in your life. Heart disease and stroke will kill one of them. Think of three women you work with. Heart disease and stroke will kill one of them. Think of three female friends from college. You get the idea. 1 in [...]

Why ‘Creepy-Scary’ Doesn’t Sell

  As  Halloween approaches, we start to think of things that go bump in the night-time relief cold medicine ad. Let’s consider the often effective scary or scary-adjacent elements in advertisements. Like a behemoth lumbering across a landscape, each step large enough to destroy a [...]

Band Together to Banish Bullying

Every year, over 15 million teenagers are the victims of bullying and the rise of social media has only exacerbated the crisis. As the makers of one of the most popular acne-fighting medications on the market, Epiduo knows just how much of an issue bullying [...]