Archive | Ideas RSS feed for this section

So you say it’s a man’s world?

Think of three women in your life. Heart disease and stroke will kill one of them. Think of three women you work with. Heart disease and stroke will kill one of them. Think of three female friends from college. You get the idea. 1 in [...]

Why ‘Creepy-Scary’ Doesn’t Sell

  As  Halloween approaches, we start to think of things that go bump in the night-time relief cold medicine ad. Let’s consider the often effective scary or scary-adjacent elements in advertisements. Like a behemoth lumbering across a landscape, each step large enough to destroy a [...]

Band Together to Banish Bullying

Every year, over 15 million teenagers are the victims of bullying and the rise of social media has only exacerbated the crisis. As the makers of one of the most popular acne-fighting medications on the market, Epiduo knows just how much of an issue bullying [...]

FEMA Combines Emotion And Urgency In New Campaign

Year after year, communities nationwide suffer from natural disasters. Emergencies appear, often unsuspectingly, and leave behind a trail of devastation, the worst part of which is the potential for being separated from your family. This is why the Federal Emergency Management Agency (FEMA), in collaboration [...]