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How to Baffle an Intern

Being an intern, it’s almost impossible not to feel intimidated. Everyone in the office has years of experience under their belt, and all you’re equipped with are some college lectures and whatever charts you remember from your insanely expensive textbooks. The person who stepped out [...]

Deutsch LA’s DLAtino Ditches Dubbing for Storytelling

There are typically two ways to produce multicultural advertising: Hire a boutique agency or translate and dub general market spots. Deutsch LA’s DLAtino prefers the third option: Use big agency resources to reach multicultural audiences. Until recently, multicultural marketing was an afterthought in marketers’ minds, [...]