In Mad Men’s recent season six premiere, Don’s neighbor, Dr. Rosen, seemed taken aback by Miss Chambers, Sterling Cooper Draper Price’s first black secretary. Though Mad Men is set in the 1960s, one can’t overlook the fact that even today, diversity in the advertising and [...]
Who says online ads aren’t engaging? Two weeks ago Volkswagen took advantage of their one-day homepage takeover on Yahoo.com to give users a chance to play a classic 8-bit game—but with a Volkswagen twist. Hybrid Hunter is a Jetta Hybrid driving game based on a [...]
With May 7 just around the corner, anticipation is rumbling for one of Deutsch NY’s sessions during Creative Week that will examine the worst, and best, Super Bowl ad ever: Go Daddy’s “Perfect Match.” Sparring on stage will be Deutsch NY Chief Creative Officer Greg DiNoto and the [...]
Our internal product development team, the Inventionists, gives you this week’s latest innovations in brand experiments, start-ups, trends and apps. Brands Experimenting in New Spaces Fab.com wants to compete with Amazon by producing its own products—products you couldn’t find anywhere else. To accomplish that, they’re [...]
Since Deutsch’s beginning, phenomenal people have walked these agency halls with talents developed both inside and outside of the office. We dug into the artistic abilities of one Deutscher specifically, Seldon Yuan, who is by day Flash Developer of Deutsch NY. But Seldon is many [...]
When Deutsch LA decided on a shoot date for the Volkswagen Super Bowl teaser, Sunny Side , they had little warning that it would be one of the coldest days in more than two decades in Los Angeles. Sunny Side? Yeah, right. With temperatures below freezing, [...]
Finance tends to be invisible in agencies, but it’s one of the most important departments at Deutsch. You could say Finance is the heart and our friends in Finance are the cardio specialists. Two NY Deutschers have helped that heart stay beating for a long [...]
Do you remember your first kiss? It was probably as awkward as it was memorable. That’s the feeling we tried to convey in our new Taco Bell commercial, “First Kiss.” The spot shows how Taco Bell’s Live Mas tagline works in small, believable ways, with [...]
Everyone seems to have a passion for food. We all know it fuels the body, and many have engaged in heated debates about the best pizza slice or bagel joint. So much can be learned from a business set up to serve people three times [...]
It’s not easy to capture the dual nature of the Taco Bell slogan Live Mas. Deutsch LA creatives Gordy Sang and Brian Siedband decided to do it in song. “The tagline is half-English, half-Spanish and Taco Bell represents this kind of American version of Mexican [...]